Biography: Dr Pio Fenton is Head of Department of Marketing and International Business at Cork Institute of Technology (CIT) where he has overseen the development of CIT’s extensive suite of Marketing, Digital Marketing, Sales and International Business programmes. Graduating in 2001 with a Bachelor of Science in Computer Applications Dr Fenton went on to complete the first PhD at CIT’s Computing Department specialising in Artificial Intelligence applications for Productions Scheduling problems. Subsequently, Dr Fenton pursued research interests in topics as diverse as data-mining, mass-spectrometry interfaces and Project Management before participating in IESE’s renowned Faculty Development Programme in Barcelona. This resulted in a co-edited book entitled “Perspectives on Management Education”. In parallel to this Dr Fenton assumed a national leadership position within a suicide prevention organisation operating in Ireland and the UK. In recent times, Dr Fenton and the team at CIT have developed a Bachelor’s degree aimed exclusively at commercial pilots which can be completed over two years online and which also formally recognised the formal training a student has undertaken. The Department of Marketing & International Business recently won a prestigious national Education award for its emphasis on Business Collaboration. The department is home to 850 students. Dr Fenton is a member of CIT’s Institute Executive Board.